This new market maturity will impact the entire value chain as well as all other industries under the combined effect of a multitude of pressures.
- Introduction of new generation networks and services
- Customer retention and competitive pressure
- Customer Value proposition : infrastructures and high speed network are no longer sufficient to sell the ‘TELCOS’ image
- Global Content management and DAM
As our society evolves ever faster to become a more integrated network, the sector’s pace of change will follow such trends. This enormous transformation will impact the entire value chain and all industries under the combined effect of a multitude of pressures. On top of this, telecoms have become more and more of a utility – pure technology breakthroughs are no longer enough to attract new customers. All sectors of industry are concerned by the integration of telecommunication technologies through various challenges including mobility, smartcities, energy distribution and smartgrids.
Introduction of new generation networks and services
Key topics deal with how to profit from emerging technologies and trends (e.g. interactivity with cloud, M2M platform, second screen experience, multiple devices…) fulfilling the demand for increasing mobile data and creating value by delivering integrated solutions to other industries (e.g. Auto, Smart Energy and boat automatic navigation)
Customer retention and competitors pressure
Key topics concern incorporating late adopters (50% consumer base) into the next consumer level and optimizing call centers by integrating next generation customer service (e.g. Avatar-strategy.) Internal organization has to be agile in order to anticipate customer behaviors.
Regulation and compliance
Key topics include dealing with complexity and the additional costs of applying different levels of regulations that often overlap (e.g. EU, federal, regional); there is equally added difficulty due to the fact that regulations are typically focused towards consumer protection (e.g. reduced fees for roaming costs, environmental regulations, 3V/m...)