Communicating real-time information presents significant challenges, particularity in the realms of public transport and logistics. The rising demand for comprehensive and reliable real-time data from passengers underscores the necessity for effective systems.
Public transport companies are using a variety of tools, including applications, on-board screens, and dynamic information at stops, to address this demand. However, the challenge extends beyond meeting customer expectations; efficient information management can support issue resolution. Moreover, real-time communication fosters enhanced inter-operator information exchange, thus facilitating intramodality.
For logistics and delivery firms, real-time information serves as a valuable asset, enhancing the customer experience by enabling tracking of goods. This heightened sense of control empowers customers to respond promptly to any issues that may arise.
An analysis of the trend's impact on the transport sector
1. Enhanced customer experience
Improves transparency in logistics and public transport. Customers can track orders and receive updates on delivery times. Passengers get real time info on schedules, delays, and route changes, aiding journey planning and reducing uncertainty.
2. Improved operational efficiency
Helps logistics and public transport firms to streamline operations. By tracking goods or passengers in real-time, they can spot bottlenecks, predict disruptions, and adjust routes and resources promptly. This results in smoother operations, less downtime, and better service reliability.
3. Faster problem resolution through resilience
Enables swift problem resolution in logistics and public transport. Companies can promptly inform affected customers about issues like delays or route changes, offer alternative solutions, and minimize disruptions' impact. This proactive approach reduces inconvenience for consumers and maintains satisfaction levels.
4. Data-driven decision making
Offers insights for logistics and public transport firms. Analysing data reveals trends, patterns, and performance metrics. Companies use this for informed decisions on resource allocation, route optimization, capacity planning, and service enhancements, staying agile and competitive.
5. Increased accountability and trust
Promotes accountability in logistics and public transport. Real-time visibility demonstrates dedication to customer service and performance accountability, fostering trust and empowering consumers to make informed decisions.
An analysis of the challenges related to the trend
1. Data provision
To provide a service that provides real-time data, transport and logistics companies need to obtain data from multiple sources. Data provision, data-sharing and data integration present important challenges to realising real-time data services.
2. IT infrastructure
Real-time services require a modern IT-infrastructure that is compatible with newest technology. This is often not the case, with old legacy systems. Additionally, the problem of compatibility widens, when it is necessary to onboard external stakeholders such as partners onto the real-time solution.
3. Investment
Real-time solutions require considerable investment into the It infrastructure (e.g. data centers, processing architecture). The costs of the initial set-up and ongoing maintenance needs to be evaluated and considered and are an important barrier for small and medium size companies.
4. Cybersecurity threats
Systems that offer a high degree of transparency can also be exploited. Organizations need to invest in robust cyber defense technologies to protect against unauthorized access and potential breaches that can compromise sensitive data and disrupt the supply chain.
5. Data analysis
In order to make sense of the ever-growing data points in transport and logistic, companies require data analysis that combines statistical understanding as well as subject matter experience.
How can Avertim address these challenges?
To do this, we need to connect Service Lines & Practices to theses challenges.
